Media Placement
Developing effective, memorable campaigns is one thing. Making sure people hear and/or see them is another. At Markowitz Communications, we do both. We leverage prices and negotiate value-added packages to ensure that our clients get the most exposure for their advertising dollars.
Gilda's Club 30-second
They are men, women, teens and children -- and they are all members of Gilda's Club Western Pennsylvania. Watch as they tell the story of what Gilda's Club is all about.
Cricket
In this town, everything revolves around football - even cell phones. Watch the instant replay here.
CoGo's 30-second
We created a fast-paced 30-second spot full of happy, hip shoppers and lots of products. It was produced locally, but if we do say so ourselves, it has a national feel to it.
CoGo's Promotion
Orchestrating third party - or vendor-sponsored -- programs is something we enjoy doing. The reason is simple: everybody wins, and we're all about making people happy. In this case, we brought our client (CoGo's), their vendors and WTAE-TV together to create an exciting promotion (a chance to win a trip to Super Bowl XXXVII) and an exhilarating 30 seconds of television.
Cricket
Like we said, football is the talk of this town. So, listen up people as Cricket gets into the game.
Engrave Yard
It's just crazy enough to make sense. In an effort to bring home the fact that the Engrave Yard engraves just about anything, we thought we'd sing the blues. It's been a hit ever since.
CoGo's World Cup Coffee
Let's be honest, convenience store coffee has a certain (bad) reputation. That's why we thought people might herald the arrival of World Cup Coffee at CoGo's as an outer-body experience. After all, as this 60-second spot so vividly demonstrates, a good cup of joe can make all the difference in the world.
Washington County
Targeting markets within a four- to five-hour drive of the county, we asked the readers of publications like Ohio Magazine and Buffalo Spree to discover the many faces of Washington County, PA. Of course, it doesn’t hurt to have our nation's first president as our spokesperson.
Gilda's Club
As a complement to the television and radio campaign we created, our print ads featured many of the same Gilda's Club members and ran in several area publications.
Washington County
Looking to attract weary travelers in search of a place to stay, the county's Tourism Promotion Agency hit the road – the PA Turnpike to be precise – with its first ever billboard.
Gilda's Club
A series of bus shelter ads featuring Gilda's Club members were placed near the city's major medical centers.
CoGo's World Cup Coffee
We can't help oursleves - we pun. And when we find puns we like we tend to turn them into billboards. Case in point: our World Cup Coffee campaign.
Washington County
This Internet thing has really caught on, especially for people looking for getaway weekend ideas. Our web ads highlight all the activities, festivals and historic sites that make Washington County, PA the go-to place.
